Description
Sarinah Jaya was founded on March 27, 1974 with the goal of becoming Indonesia’s first leading modern department store. The founder, Abdul Latief, began the venture with a traditional arts and crafts store on the third floor of Sarinah building on Jl MH Thamrin, Jakarta. It was here that Sarinah Jaya found its niche: to act as a bridge between the producers and the market.
Not long after the founding of the company, positive feedbacks began to turn in. To accomodate the growing business, in 1980 the store was moved to Blok M, a hotspot trading district in the south Jakarta area. Seeing another impassable opportunity in the market, in 1984 Sarinah Jaya underwent another expansion. The retail area was expanded from 7,000 square meters to 200,000 square meters, making it the largest department store in Indonesia. The new shopping complex underwent several name changes, from Sarinah Jaya to Pasaraya to Pasaraya Big & Beautiful, and lastly from Pasaraya Grande to Pasaraya The Pride of Indonesia.
This is hardly the end of the journey, however: Founder Abdul Latief sees Pasaraya continuing to respond to the new challenges of time through constant innovation and creation. Today, apart from its array of consumer goods and handicrafts, Pasaraya is also equipped with a number of entertainment facilities including an MPX cinema, bowling center and an executive wellness center for the convenience of visitors.
